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Professor of Advertising, Creative Director, Writer, Maker, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

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Join Twitter 1/1/09

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@watha A bit sloppy in Globe piece in paper today using the incorrect name of the app you covered. It's coffeetheapp. Made finding it hard.@burguhking Consumer indifference. Scarcity of attention.
9/13
2014
Good conversation with San Jose Mercury News reporter @byJuliaLove re one of my fave topics. Apple, the brand, and its advertising.Good people to flow. @SouthsideAdguy @Suzannepope @Schwartzie14 @faris @scottfrog @Malbonnington @chiatdaynight @rosannatanti #COMcreative@SouthsideAdguy @Suzannepope @Schwartzie14 @faris @scottfrog @Malbonnington @chiatdaynight @rosannatanti Late to party. Good group. Thx.The UBER smart ones to follow #FF @SuzannePope @EdwardBoches @Schwartzie14 @faris @scottfrog @malbonnington @chiatdaynight @rosannatanti
Retweeted by edwardbochesBrand sites and related pages are still the primary way a consumer gets information about a company. http://t.co/GylcQsmFIB. Via @digidayShirley @leung doesn't hold back when it comes to critiquing this season's miserable collection of political ads. http://t.co/OF0yooKpDeIt was painful (discussing political ads) but the company was good and @leung brought decent pastry. http://t.co/OF0yooKpDe
9/12
2014
@3PercentConf that is awesome.@edwardboches thank you! You helped us #changetheratio by 319%! Women now hold 11% of CD spots http://t.co/Vh7v2nSckt
Retweeted by edwardbochesAt the Boston Globe to discuss my least favorite topic. Political advertising. I will be the critic in the group. http://t.co/9QOXxjxMBP
9/10
2014
@darrellwhitelaw My model too. No stupid little magnifying window. The only attractive watch Rolex ever made. But Apple watch for me now.For sale: Used Rolex Sea Dweller. No longer needed. Will ship to you in early 2015.@AyyAbby How about Grill 23. Or Island Creek Oyster Bar?
9/9
2014
@aquarry @Quarry @WLUmarketing Congratulations Alan. Keep it going.Start my 22nd year as a lecturer at Wilfrid Laurier's School of Business + Economics this Wed night. Cannot wait! @Quarry @WLUmarketing
Retweeted by edwardboches#COMcreative Get on it. Win a paid gig at top agency. http://t.co/xVZXQp2ao9 cc @comugrad@dovidmehrentreu @SouthsideAdguy @Schwartzie14 @bogusky Not sure we need another term. But why not. Use it as a hashtag and tweet examples.@AyyAbby you owe me lunch.AD STUDENTS: Win a 30day paid “Big Ad Gig” at a top ad agency. Details http://t.co/968Ii41sO3 #TweetBriefs FYI @EdwardBoches #COMcreative
Retweeted by edwardboches@gottesmd done. Let's talk for sure.I have been shopping via Twitter for three years. http://t.co/Iot6CR0Pbn Finally Twitter adds a 'Buy Now' Button http://t.co/3GJgn0kt7HFor BU COM students. One slot opened up in CM423. Wed 1--4. Cc @comugrad
9/8
2014
Going to @SXSW? Support women and diversity in advertising? Vote this panel up. http://t.co/Zy4JxcNYRX Today is last day.#COMcreative Are there no fresh "IDEAS" left... yes, but be car... http://t.co/teHoJyzovw. Via @SouthsideAdguy
9/5
2014
#COMcreative enter this competition. http://t.co/Qp1Wshoaf1This is awesome. We are on it. @rebrivved @Adobe http://t.co/Q7O2EPPXMS.@edwardboches Tell your students to enter 2014 Student Scholarship sponsored by @adobe http://t.co/H3jw254OX1
Retweeted by edwardbochesAmazing first day of junior year so far! I have the BEST classes @comugrad #BU
Retweeted by edwardboches
9/4
2014
#COMCreative, what we talked about today. Dumb uses of new platforms for no purpose. http://t.co/zCFR6nbCXc via @digiday vs #fixinsixDigital media tech for dummies: good basics for students pursuing media, digital media internships. http://t.co/EqbZJqbv0r #COMcreative#COMcreative Sainsbury's mobile app to help prevent wasting food. http://t.co/HhZJUWLojS re Retail assignment.@JackMarshall Now? It's already late.@JackMarshall if you like JD or bourbon. Hashtag is for students re certain current workThis Jack Daniels site: branding, stories, user generated content, copy/art, UX, experience, etc. http://t.co/3WZDSOYUsn #COMcreativeTeam T(Ali)a back at at #comcreative #killinit @edwardboches http://t.co/PH0XrU1EB6
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9/3
2014
Finishing up awesome creative project with @IDEASICLE. Need ideas? Campaigns? Creative platforms? Branding? Great thinking. Delivered fast.@neptunesnachos he may need some allies against the west #putinconverts?
9/1
2014
Be polite and don't complain to your @Uber driver. Or you might get a bad rating and never be picked up again.My typing has improved dramatically. http://t.co/120bGwCMe2The Boston Globe published my letter to the editor re Tom Keane's column on the Ice Bucket Challenge. Old school... http://t.co/UtdWPVjVpQ
8/31
2014
@benkunz @CamiCarter1 Thanks, heard about some of this on NPR I think. True re left to sink/swim. BU has some decent faculty dev sessions.Our law enforcement is a bit out of control. http://t.co/BfumgyIIHBLearn innovation and success from the best restaurants in the world. http://t.co/z9EprkdVmq via @psfk@DrewMcLellan Thanks for shoutout, Drew. Appreciate.Is Apple getting closer to a post-Jobsian voice? - http://t.co/u5DkljTDK2 New post. Feel free to weigh in in comments.Is Apple getting closer to a post-Jobsian voice? http://t.co/DqPR1lRN3i
8/30
2014
Saw this for first time today. Vice's coverage of ISIS. Embedded among the caliphate. http://t.co/ecNFd2z2Mr via http://t.co/ecNFd2z2MrSomething fun, creative and not the same old same old at SxSW next spring. Worth a vote. ttp://shar.es/11gMu7 via @sharethisFuture copywriters -- watch this and see value in combination of utility, information, creativity. http://t.co/cJFONTY3ud via @RGA @comugradA Five Minute Field Guide To Finding Data. More on subsequent pages. #ddjbook http://t.co/jlkUfjtjyR via @sharethisThe single best instruction manual for how to practice social media. And it's not even @ SoMe The Mental Virtues http://t.co/9zMMmraWSA
8/29
2014
@Snehahaha @comugrad Wow. It's been two years. Hope all is well. Update?One opening in my CM 423 Portfolio class. Grab it fast. cc @comugradGreat opp'y for mid level creatives wanting small creative shop. @thefantastical is looking for both. If interes... http://t.co/CgYKeByA6aGreat opp'y for mid level creatives wanting more resp @thefantastical is looking for both. If interested send note to http://t.co/CgYKeByA6aOutdoor advertising (I love the medium). Can art save it? Cc @Schwartzie14 (Chiat has always done the best outdoor.) http://t.co/PwUMNDnLPvCan outdoor art revitalize outdoor #advertising? #BU prof @edwardboches weighs in on effectiveness of #billboards: http://t.co/EPlwlDCccc
Retweeted by edwardboches
8/28
2014
This just in: young children should be taught to shoot with single-shot firearms rather than submachine guns. W... http://t.co/E0yrmEzJMnMore interesting than the article is the fact there are near 1600 comments. Pay me not to recline. I'm taking bids. http://t.co/TATFai59yL
8/27
2014
We like people who like what we like. We retweet people who tweet what we'd tweet. SoMe reduces debate. http://t.co/VF3aPeoq2d@howiegoldfarb @acosta guess so.Ice buckets vs Ferguson. The difference between Facebook filtering your content and Twitter not. Via @Digiday http://t.co/zskkotiSL82.3 billion pieces of plastic flow from Southern California cities into its coastal waters in just three days. http://t.co/TCaoENvSuQ@JimmyTingle @HarborStage K
8/26
2014
If you are on the outer Cape tomorrow do not miss @JimmyTingle at @HarborStage Brilliantly funny. Great venue. http://t.co/cp148v1JhL. @JimmyTingle @HarborStage It was great stuff. Brought my 17 year old daughter. She loved it.Playing @harborstage in wellfleet tonight Great to back in this really cool space "Making Comic Sense" http://t.co/Qeg27gzg5b
Retweeted by edwardbochesTingle in 2016. Yes @JimmyTingle http://t.co/kJbJ01VCZc@jtwinsor @Schwartzie14 @rosskimbarovsky @VictorsnSpoils Plenty of room for both. In fact complementary.@jtwinsor @Schwartzie14 @rosskimbarovsky @VictorsnSpoils this model can have better talent, more efficient delivery, no overhead vs agency.@jtwinsor @Schwartzie14 @rosskimbarovsky @VictorsnSpoils So difference is east coast vs mountain states?@jtwinsor @Schwartzie14 @rosskimbarovsky Similar to VS. But no open calls. Pre assigned small teams. Pre determined $. Anyone could do.The Emmys are a conservative industry award... These are three troublemakers in town that could cause a lot of d... http://t.co/qGvj3rwAwSEmmys newcomers spotlight television's changing landscape #Emmys. http://t.co/HWcs2wXA9U@benkunz Mozart, Shakespeare, and Picasso were geniuses. I guess I must be a destroyer.@Schwartzie14 @dweingrod @benkunz @jtwinsor @rosskimbarovsky Rob, when you retire you can join us.@fullnameistaken Most of our team are not traditional "creatives." Bloggers, designers, UX, strategists, et, al, Well ahead of that one.My suggested academic year schedule for students trying to develop a portfolio. Feel free to customize. http://t.co/rC5MQpLFiR cc @comugrad@dweingrod @benkunz @jtwinsor @rosskimbarovsky @Schwartzie14 Thought you might like. http://t.co/HnFSN43UfISomeday all creative departments will work a little more like this. http://t.co/5Xbuqw3ME8@Mom101 @mancevic @willoburns How a creative department should work. A look at @Ideasicle http://t.co/syuwKbTOnzThis is how a creative department should work - http://t.co/syuwKbTOnzThis is how a creative department should work http://t.co/UV2OJqRbdCGreat post. What You'll Learn When You Learn To Code | GREG VERDINO http://t.co/0ZdWqAxwrw by @gregverdino via @pegeenryan
8/25
2014
Great read. Whiskey Tango Foxtrot. Read this. Better than The Circle. cc @dweingrod @jjchow http://t.co/lUCYsOU5bB@lacreid do you know that they didn't?Creative worth noting: Samsung's little spot works. Here's why. https://t.co/BZXIAkKYC4Great post from @benkunz on personalization (#fail) in advertising. http://t.co/zxvVUBhzAp@tobetv I wouldn't put it past some dumb marketer to try it.
8/24
2014
Why brands and marketers will fail in their attempts to replicate the viral phenomenon. Despite all the tips fro... http://t.co/KerP7XdHxwWhy brands and marketers will try and fail to repeat the viral success of the #icebucketchallenge http://t.co/KerP7XdHxwWhy brands and marketers (and even charities) probably won't replicate the success of the #icebucketchallenge - http://t.co/MMugx2SzGLGood luck trying to replicate the ice bucket challenge http://t.co/AFtIUBEC1S
8/23
2014
Cool post by @edwardboches on Storehouse. Great mix of text and photos, if you want to rethink blogging. https://t.co/BQ6DTZzNg4
Retweeted by edwardbochesJust built a 2015 Acura TLX with Twitter. I chose Black Copper Pearl. Your move. http://t.co/oLnhrlV6wGSamsung Galaxy S5 does the #icebucket challenge and challenges Apple, Nokia and others. #waterproof http://t.co/zfD1s8AA5R via @adage@jonhix me? No. Near point of rocks. Historic district.
8/22
2014
@jonhix I live right here in the summer.
8/21
2014
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